Charterpoint offers the requisite skills in eliciting the drivers, priorities and imperatives of various stakeholder communities together with extensive experience in developing effective approaches to the development and implementation of effective communication and stakeholder programs.
We also appreciate the impacts a particular project may have on the larger picture and the need to provide a strategic approach that builds better ongoing relationships to realise the desired benefits. Many of our team members have held senior positions within government agencies, providing an understanding of the value of effective communications and engagement for government operations.
We support our work through the development of effective communications strategies that assist in directly engaging with relevant stakeholders. Our focus is on developing a deep understanding of these people or organisations, their issues and concerns and how they best respond to targeted communication, including where and how they consume information.
We have extensive experience in developing communication strategies using direct engagement as well as all forms of media, marketing and advertising.
Our communication strategies are built on a solid research base including demographics and the preferred information channels used by the target audience. We have experience in developing the full range of commonly use tools including key message development, question and answers sheets, fact sheets, issues planning, social media management, presentations, sponsorship leverage and third party endorsements as well as developing alliances to influence stakeholders.